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Consumer to customer marketing or C2C marketing represents a market environment where one client purchases items from another customer utilizing a third-party company or platform to assist in the transaction. C2C business are a brand-new kind of design that has emerged with e-commerce technology and the sharing economy. The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets.  This Author  in these markets are demand, acquiring volume, number of consumers, client concentration, distribution, buying nature, purchasing influences, negotiations, reciprocity, leasing and promotional methods. Need: B2B demand is obtained since businesses buy items based upon how much need there is for the final customer product.

B2C demand is primarily due to the fact that consumers purchase products based on their own desires and requires. Purchasing volume: Businesses buy products in big volumes to distribute to customers. Customers purchase items in smaller volumes appropriate for individual use. Number of consumers: There are fairly less companies to market to than direct customers. Client concentration: Businesses that specialize in a particular market tend to be geographically focused while clients that buy items from these organizations are not focused. Distribution: B2B products pass directly from the manufacturer of the product to business while B2C products must in addition go through a wholesaler or retailer.

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Purchasing impacts: B2B buying is affected by several people in different departments such as quality control, accounting, and logistics while B2C marketing is just influenced by the person making the purchase and potentially a couple of others. Negotiations: In B2B marketing, negotiating for lower costs or added advantages is frequently accepted while in B2C marketing (particularly in Western cultures) prices are repaired. Reciprocity: Companies tend to buy from services they offer to. For example, an organization that offers printer ink is more most likely to buy workplace chairs from a supplier that buys business's printer ink. In B2C marketing, this does not happen because consumers are not also selling products.